Automotive and Insurance Industry News-March 02, 2004

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Automotive and Insurance Industry News

MedAmerica Launches New Long Term Care Insurance Designed for Baby Boomers

ROCHESTER, N.Y., March 1/ -- MedAmerica announces the launch of CareDirections Simplicity(R) -- a new long term care insurance product targeted for baby boomers. Simplicity is now the highest rated long term care insurance product on the market today, receiving a score of 91, surpassing the next ranked competitor by a solid 13 points.

Simplicity breaks from traditional long term care products with an innovative design that enables MedAmerica customers to have control over where, how and by whom care is provided. Insurance brokers have hailed Simplicity as a product that will respond to consumer demand.

Volvo Introduces First-Ever Car Designed by Women

GENEVA, March 2 / -- Volvo Cars is unveiling a concept that's never been attempted in the more than 100 years of auto manufacturing: the first car ever designed and developed almost exclusively by women.

"Your Concept Car" (YCC) makes its worldwide debut at the Geneva Auto Show in Switzerland. It will make its North American public debut on April 9 at the New York Auto Show. Though created from a woman's perspective, the car includes features appealing to both sexes -- including easier maintenance, clever storage solutions, a better line of vision, computer-aided parking and a bold, yet elegant, exterior.

Edmunds.com Reports Automakers' True Cost of Incentives

SANTA MONICA, Calif., March 2 / -- Edmunds.com, the online resource for automotive information, reported today that the average manufacturer incentive per vehicle sold in the United States was $2,365 in January 2004, up $343, or 17%, from January 2003, and down $90, or 3.7%, from December 2003.

Edmunds.com's monthly True Cost of Incentives(SM) (TCI(SM)) report takes into account all of the manufacturers' various United States incentives programs, including subvented interest rates and lease programs as well as cash rebates to consumers and dealers.

Kelley Blue Book Gains Greater Customer Understanding and Strengthens Partnerships With Omniture's SiteCatalyst(TM)

OREM, Utah, March 2 / -- Omniture, a leader in providing adaptable web analytics to large, complex websites, that it will partner with Kelley Blue Book to utilize Omniture's SiteCatalyst to better understand online customer behavior and strengthen partner relationships.

Kelley Blue Book is utilizing SiteCatalyst to better understand how customers use their site, and it has already been put to use in developing Kelley Blue Book's Top Lists by category and Top List of overall researched vehicles. In addition, the ClickMap(TM) reports have been extremely helpful.