Automotive and Insurance Industry News

Cars.com Is Now Exclusive Provider of KBB.com's 'Blue Book Classifieds'  

  Launch Exposes Vehicle Listings to the Most Used Vehicle Buyers on the Web

LAS VEGAS, Jan. 31/ -- Cars.com, a leader in online automotive classifieds, will now become the exclusive provider of the 'Blue Book Classifieds' on the No.1 automotive information site, KBB.com’s Blue Book Classifieds.   

With a single advertising buy on cars.com, dealers' used vehicle listings will now also appear on cars.com, its network of 180 media Web sites and 'Blue Book Classifieds.'  Buyers visiting any of these sites will be able to connect with dealers in several ways, including a dedicated toll-free number, e-mail inquiries, links to the dealer's Web site, or directions to the dealership. 

Autobytel Inc. Announces Gold Medal Dealer(SM) Program 

LAS VEGAS, Jan. 31 / -- Autobytel Inc. announced today the launch of its new Gold Medal Dealer program at the NADA convention in Las Vegas.  The Gold Medal Dealer program identifies franchised auto dealers who provide exceptional customer service. 

According to Autobytel, the designation was created to recognize and reward dealers who are committed to outstanding customer relations, ongoing improvement and continuing education.  

OpenAuto.com Launches Breakthrough Used Car Service  

WALNUT CREEK, Calif., Jan. 31/ -- OpenAuto.com announced what may be the next big thing in online used car services – by promising to deliver the car of your dreams. In what promises to be a new take on traditional web-based sales models, OpenAuto.com customers their "dream" used car parameters online and the vehicle request is instantly transmitted to hundreds of local dealers.  

Dealers can choose to purchase leads based on their used car inventory, enabling sales to be finalized more quickly than ever. 

Independent Study Says NADAguides.com Top Dealer Leads  

COSTA MESA, Calif., Jan. 31/ -- MBA students at the Columbia School of Business announced findings of an independent study designed to analyze the quality of automotive consumers at NADAguides.com 

According to the findings of the study, more than 52% of men and 33% of women who submitted a vehicle purchase request at NADAguides.com ended up buying a car.  Closing ratios for NADAguides.com dealers averaged 18%, more than double the national average of 6 - 7%. The statistics show that the majority of NADAguides.com consumers are serious car-buyers and NADAguides.com dealers fulfill vehicle purchase requests at more than twice the national average.

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