New Ad Campaign for Dodge Ram SRT-10 Will Blow Your Doors Off

AUBURN HILLS, Mich., Feb. 5/ -- A new ad campaign for the 2004 Dodge Ram SRT-10 pickup, the most powerful, fastest production pickup ever, will blow the doors off the competition.

The new ad, featuring NASCAR Driver of the Year Ryan Newman, opens with a variety of automobile doors landing in front yards, swimming pools, intersections and other neighborhood locales, all due to the power of the new Dodge Ram SRT-10 which is powered by the 505 cubic-inch, 8.3-liter aluminum V-10 engine Viper Engine producing 500 horsepower and a top speed of more than 150 mph.

Auto Europe Launches 2004 Early Booking Incentives Program

PORTLAND, Maine, Feb. 5/ -- Book a car rental for your upcoming European vacation and receive Early Booking Incentives from Auto Europe, a leading European car rental services. For reservations made now through March 31, 2004 for travel

through December 31, 2004, the program includes a guaranteed free one-car class upgrade, from compact to intermediate, in select European countries. In addition, travelers will receive up to 25% off any prestige, Mercedes Benz or sports car rental in Europe and up to 10% off any European car rental service at any of the 4,000 locations they service.

Lexus RX 330 Named IntelliChoice 'Best Value of the Year'

CHICAGO, Feb. 5/ -- The Lexus RX 330 received the Lexus RX 330 "Best Value of the Year" award for an SUV over $30,000 yesterday during the Chicago Auto Show from IntelliChoice. In addition, Lexus received more IntelliChoice awards than any other luxury models with the LS 430, ES 330 and RX 330 each winning the coveted "Best Value" award for respective segments.

IntelliChoice Best Overall Value of the Year awards recognize cars, trucks and SUVs that will cost significantly less to own than would be expected of vehicles at their purchase prices.

R. L. Polk & Co. Says Fewer U.S. Vehicles Being Scrapped

SOUTHFIELD, Mich., Feb. 9/ -- Americans are hanging onto their vehicles longer, according to R.L. Polk and Co. The number of vehicle scrapped in 2003 declined 9.1 percent; with passenger cars dropping 6.1 percent while light trucks fell by 12.7 percent.

The company said the percentage of U.S. vehicles scrapped was at 5.5%, the lowest since 1993. Car scrappage rate was 5.2%, the lowest since 1948 and the median car age was 8.6 years.