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Automotive and Insurance Industry News
New Ad Campaign for Dodge Ram SRT-10
Will Blow Your Doors Off
HILLS, Mich., Feb. 5/ -- A new ad campaign for the 2004 Dodge Ram
SRT-10 pickup, the most powerful, fastest production pickup ever,
will blow the doors off the competition.
new ad, featuring NASCAR Driver of the Year Ryan Newman, opens with
a variety of automobile doors landing in front yards, swimming
pools, intersections and other neighborhood locales, all due to the
power of the new Dodge Ram SRT-10 which is powered by the 505
cubic-inch, 8.3-liter aluminum V-10 engine Viper Engine producing
500 horsepower and a top speed of more than 150 mph.
Auto Europe Launches 2004 Early
Booking Incentives Program
Maine, Feb. 5/ -- Book a car rental for your upcoming European
vacation and receive Early Booking Incentives from Auto Europe, a
leading European car rental services. For reservations made now
through March 31, 2004 for travel
December 31, 2004, the program includes a guaranteed free one-car
class upgrade, from compact to intermediate, in select European
countries. In addition,
travelers will receive up to 25% off any prestige, Mercedes Benz or
sports car rental in Europe and up to 10% off any European car
rental service at any of the 4,000 locations
Lexus RX 330 Named IntelliChoice
'Best Value of the Year'
Feb. 5/ -- The Lexus RX 330 received the Lexus RX 330 "Best
Value of the Year" award for an SUV over $30,000 yesterday
during the Chicago Auto Show from IntelliChoice. In addition, Lexus
received more IntelliChoice awards than any other
luxury models with the LS 430, ES 330 and RX 330 each winning the
coveted "Best Value" award for respective segments.
Best Overall Value of the Year awards recognize cars, trucks and
SUVs that will cost significantly less to own than would be expected
of vehicles at their purchase prices.
R. L. Polk & Co. Says Fewer U.S.
Vehicles Being Scrapped
Mich., Feb. 9/ -- Americans are hanging onto their vehicles longer,
according to R.L. Polk and Co.
The number of vehicle scrapped in 2003 declined 9.1 percent;
with passenger cars dropping 6.1 percent while light trucks fell by
The company said the
percentage of U.S. vehicles scrapped was at 5.5%, the lowest since
1993. Car scrappage rate was 5.2%, the lowest since 1948 and the
median car age was 8.6 years.