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HUMMER And Tread
Lightly! Team Up To Restore Recreation Sites and Launch “HUMMER
Helps” Ogden, UT – (September
8, 2003) The national nonprofit organization Tread Lightly! ® and
General Motors' HUMMER division recently announced HUMMER Helps, a
new partnership between GM and Tread Lightly! aimed at promoting
socially responsible outdoor use, specifically by enhancing
recreational areas used for four-wheeling. Tread Lightly!, whose
mission is to empower generations to enjoy the outdoors responsibly,
received a $100,000 endowment from HUMMER to specifically be
administered as a grant-giving initiative. The endowment will be
distributed to select outdoor enthusiast clubs who are Tread
Lightly! members and have pinpointed recreational areas in need. The Restoration for
Recreation endowment was given to Tread Lightly! as part of a
program within the HUMMER division titled HUMMER Helps. The HUMMER
Helps program was created to recognize HUMMER owners who have
utilized their vehicle's capability for acts of humanity, and to
sustain the lands where outdoor enthusiasts enjoy off-highway
activities. "HUMMERs are
purpose-built vehicles with superior off-highway capability and many
of our owners work to protect the environment for future use,"
said Mike DiGiovanni, HUMMER general manager. "This donation to
Tread Lightly! will bring local community volunteers together with
federal, state and local land management agencies to work toward a
common goal-enhancing our recreational areas." Tread Lightly! members can
find endowment funding applications at www.treadlightly.org. Projects are graded on set criteria including cost, maintenance,
membership status and value of the project to the area. Tread Lightly!'s
Restoration for Recreation program began in 1997. It was created to
relieve the increasing pressures from recreation, irresponsible
recreation practices, aging facilities, and a lack of government
funding. Hummer owners have come under fire from environmentalists
and ecologists for their impact on open-land spaces and four-wheel
drive parks. This an effort by GM and Hummer owners to show that
Hummer owners can use their vehicles responsibly. Based in Ogden, Utah, Tread Lightly! is a non-profit organization that is an ethical and educational force among outdoor enthusiasts and the industries that serve them. Tread Lightly! carries out programs designed to instill a proactive, low-impact message among enthusiasts, manufacturers, advertising agencies, the media and children of all ages.
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