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Scion Solutions Hitting Paydirt with Young Customers
August
6, 2003 -- Torrance, CA – Toyota apparently has strike pay
dirt with their new line of cars being marketed to the younger
crown. The Scion only went on sale in California on June 9, but the
numbers are already speaking volumes - younger buyers and lessees
are signing the dotted line so they can slip into their new vehicle,
many with the help of Toyota Financial Services' Scion Solutions. Scion
Solutions, a product line that falls under the TFS umbrella of
products and services was created in June 2003 to support the launch
of Scion. Among the product lines' unique features are a haggle-free
finance experience and some special programs to help potential Scion
customers get into the car of their choice. "With
Scion, we are anticipating a younger buyer who may not have an
established credit history," said Dave Nordstrom, TFS Corporate
Manager of Products. "With Scion Solutions, we are creating an
affordable way for these individuals to make a major purchase and
start building credit." And
based on the first two months of sales, the numbers are proving that
the younger crowd is latching onto the "what you see is what
you get" finance experience and special programs. The
haggle-free buying experience appears to be drawing new customers in
at a pleasing rate. The average age of a customer financing under Scion Solutions programs is 35, but that number drops to 27 when you look solely at the nearly 27 percent of applications being submitted online at www.scion.com.
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