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Two Auto Manufacturers and a Major Record Company Join Forces to Bring Digital Media Player to New Vehicles


LOS ANGELES, May 6 / -- PhatNoise® has arrived. Audi and Volkswagen have jumped out in front of the pack as the first automobile manufacturers to offer a digital media player as an option for all their new vehicles.  The PhatNoise® Digital Car Audio System, "PhatBox™ manufactured by Los Angeles-based PhatNoise, Inc., is the first factory-approved, high-capacity digital music player that is fully integrated with Volkswagen and Audi cars.  Adding further strength to the alliance, major record company EMI Recorded Music signed on to pre-load tracks from several of its artists onto the digital media player. 

Beginning this month, more than 250 Audi and 600 Volkswagen dealerships across the U.S. will be offering new car buyers the option of having the dealer-installed PhatBox®, which has a suggested retail price of $795.  The product is also available as an upgrade for most current Audi and Volkswagen owners. 

The PhatNoise ® system is a digital music player that installs and operates very much like a CD changer.  The system has a 20 GB hard drive that is able to store thousands of tracks, or up to 500 complete CDs.  The system also includes the PhatNoise® Music Manager software and a USB 2.0 cradle for fast, easy organization and transfer of music from PCs or audio CDs onto a palm-sized portable digital media storage cartridge (DMS).  The cartridge is then inserted into the trunk-mounted player for instant access to thousands of music tracks simply by turning on the vehicle sound system. 

Because the system operates in a manner similar to a CD player, the user controls the system through the existing CD controls on their car stereo.  An on-board voice-enabled music search lets users browse their music tracks by artist, album or genre for easy access to thousands of tracks while driving so they never have to take their eyes off the road to find their favorite song. Artists representing genres from jazz to current and classic rock will be pre-loaded on the PhatBox®.

 Owners who have the PhatBox® installed in their vehicles will also receive a complementary one-month subscription to Audible, allowing them to download licensed best-selling audio books as well as content from media outlets such as The Wall Street Journal and The New York Times.  Commuting just got more enjoyable for those who want to customize their experience.

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