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Auto Manufacturers and a Major Record Company Join Forces to Bring
Digital Media Player to New Vehicles
LOS ANGELES, May 6 / -- PhatNoise® has arrived. Audi and
Volkswagen have jumped out in front of the pack as the first
automobile manufacturers to offer a digital media player as an
option for all their new vehicles.
The PhatNoise® Digital Car Audio System, "PhatBox™
manufactured by Los Angeles-based PhatNoise, Inc., is the first
factory-approved, high-capacity digital music player that is fully
integrated with Volkswagen and Audi cars.
Adding further strength to the alliance, major record company
EMI Recorded Music signed on to pre-load tracks from several of its
artists onto the digital media player.
Beginning this month, more than 250 Audi and 600 Volkswagen
dealerships across the U.S. will be offering new car buyers the option of
having the dealer-installed PhatBox®, which has a suggested retail
price of $795. The
product is also available as an upgrade for most current Audi and
The PhatNoise ® system is a digital music player that installs and
operates very much like a CD changer.
The system has a 20 GB hard drive that is able to store
thousands of tracks, or up to 500 complete CDs.
The system also includes the PhatNoise® Music Manager
software and a USB 2.0 cradle for fast, easy organization and
transfer of music from PCs or audio CDs onto a palm-sized portable
digital media storage cartridge (DMS).
The cartridge is then inserted into the trunk-mounted player
for instant access to thousands of music tracks simply by turning on
the vehicle sound system.
Because the system operates in a manner similar to a CD player, the
user controls the system through the existing CD controls on their
car stereo. An on-board
voice-enabled music search lets users browse their music tracks by
artist, album or genre for easy access to thousands of tracks while
driving so they never have to take their eyes off the road to find
their favorite song. Artists representing genres from jazz to
current and classic rock will be pre-loaded on the PhatBox®.
Owners who have the PhatBox®
installed in their vehicles will also receive a complementary
one-month subscription to Audible, allowing them to download
licensed best-selling audio books as well as content from media
outlets such as The Wall Street Journal and The New York Times.
Commuting just got more enjoyable for those who want to
customize their experience.