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Title Sponsor for the Inaugural Dodge Tour de Georgia Event
HILLS, Mich., April 17 / -- As title sponsor for the inaugural Dodge
Tour de Georgia event, Dodge officials reaffirmed their commitment
and support for the six-day annual cycling stage race debuting April
22-27, 2003. In
addition to a significant funding commitment, the title sponsorship
also represents the contribution of over 80 Dodge passenger, cargo,
and light-duty vehicles to support the event and designates Dodge
products as the exclusive "Official Event Vehicles of Tour de
sponsoring the Dodge Tour de Georgia, we have been given an enviable
opportunity for ownership of an annual activity that is on the
threshold of becoming the premier cycling event in North
America," said Darryl Jackson, vice president of Dodge
the obvious benefits of showcasing our distinctive product line
before a tremendous event audience, it is also extremely satisfying
to simultaneously support the invaluable altruistic, humanitarian
and well care efforts of the Georgia Cancer Coalition and its statewide
fight against cancer."
is a historic event for Georgia," Governor Sonny Perdue said.
"The race will both showcase Georgia's diverse natural
beauty and attractions and serve as a centerpiece for a host of
local festivals and events. Dodge
Tour de Georgia continues the state's pre-eminence as a destination
for champion athletes and their fans.
It is an event not to be missed."
Tour de Georgia is the only stage race of this length in the U.S.
sanctioned by the International Cycling Union (UCI) for 2003, and
one of only five races in the U.S. on the official UCI calendar.
Dodge is sponsoring Tour de Georgia at a time when
professional cycling has never been more popular with Americans.
The race is expected to draw an estimated 1 million
spectators and 50 million television viewers in the U.S., while
generating a projected $30 million in economic development for
Georgia over five years.
2003 Dodge Tour de Georgia will cover more than 600 miles (965 km),
going through the host cities of Savannah, Augusta, Macon, Columbus,
Pine Mountain (Callaway), Rome, Dalton, Gainesville and Atlanta.
In addition to being the start and/or finish to each day's
stage race, each host city will also be home to a city celebration
of events and activities.
from the event will benefit the Georgia Cancer Society, and help
raise awareness of the need for cancer research.