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Isuzu Reveals Direct Injection Gasoline Engine


CERRITOS, Calif., April 17 / -- American Isuzu Motors Inc. announced a new technology the U.S. market.  Foremost among the elements revealed at the company's press conference at the 2003 New York International Auto Show: 

     * The first direct-injection gasoline engine available in a U.S.-market SUV. 

The direct-injection gasoline engine will be standard on the 2004 Axiom and optional on the 2004 Rodeo. Available in September 2003, the Isuzu direct-injection gasoline engine uses less fuel in the city and on the highway, generates more horsepower and more torque, and produces fewer emissions and does it all on regular, unleaded gasoline -- compared to its conventional fuel injection predecessor. 

The only other vehicles available for sale in the United States to offer direct-injection gasoline engines are the $116,495 BMW 760Li and the Rolls-Royce Phantom, expected to be priced well above $300,000. With that in mind Isuzu stands as not only the sole company to offer a direct-injection gasoline engine in a U.S.-market truck, but in a vehicle of any kind available in America priced under $100,000. 

The direct-injection Axiom is expected to move Isuzu into the forefront of marketing for SUV sales. Market savvy consumers are excited about the price comparison with two other makes offered with direct-injection.



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